What is the definition of Messaging Fluid?

"Messaging fluid" is a fancy term for communication that's as unpredictable as a tornado on a sugar rush - it changes direction, speed, and content like a wild animal trying to communicate with a group of confused squirrels. Now, here's an edge-of-your-seat example: "The CEO's new messaging fluid strategy will either revolutionize our industry or become the next step in the global apocalypse, depending on who you ask."